| 
|
Establish
an image. Your corporate profile and how your business is
perceived by your customers and your competition is all-important.
What better way to tell your customers that you are an up-to-date,
high-profile business that moves with the times? Be a part
of the online community and show you are interested in serving
them. |
|
| Gain
a competitive advantage and stand out from your opposition
by providing real-time information on your web page. Capture
and retain additional market share by delivering superior
levels of customer service and responsiveness. |
|
|
| 
|
Provide
up-to-date information and heighten public interest in your
business. Create a new relationship with your customers through
an online newsletter which can be produced with no printing
costs and no postage costs. Information you now distribute
on paper can be posted on your site to provide customers with
all sorts of useful information at any hour of the day or
night. |
|
| Business
is worldwide but your office hours aren't! The problem of
different time zones can be overcome by customizing information
to match needs and collect important information. Think of
your web site as your 24-hour-a-day, seven day-a-week, always-open-for-business
shop front. Customers will be able to correspond with you,
answer surveys and place orders via e-mail at any time of
the day or night without the need for you to be at the other
end of the telephone or in your office. |
 |
|
| 
|
Build
up a "Frequently Asked Questions" page. Whoever
answers the telephone in your business will tell you their
time is spent answering the same questions over and over again.
Frequently Asked Questions (FAQs) about your business can
be posted on your site and accessed by people who want to
know more about your business or products. |
|
| Display
technical data sheets about your products and make changing
information available quickly. Information about your products
can be made readily available to your customers. Use photographs
to display your products. A picture is worth a thousand words.
For instance, photographs can be scanned and used to show
your logo, premises and products to your customers. |
|
|
| 
|
Reach
specialized markets. Do you sell a particular product and
need to attract that special market? The Internet is the place
to do it. Through the use of search engines, you will be able
to locate any interest group - and they will be able to find
you! |
|
| Use
Electronic Mail (E-mail) to communicate with your customers,
prospects, etc. Using E-mail you can transmit messages and
advertisements to literally thousands of individuals or companies
at the push of a button. |
|
|
| 
|
Your
web site will be accessible to approximately 50-55 million
users in North America alone and millions more worldwide.
This number is growing on a daily basis and the number of
people who are using the net to research and purchase products
is growing exponentially. |
|
